Social media is ubiquitous on the web. Your employees make comments on social media on a regular basis. As a business, you are also posting information, comments and communications for your customers. One thing you need to do is determine whether you own the content that you’re sharing and whether third parties can reuse that material. Accordingly, it is essential to have a policy governing your presence and that of your employees on the internet in general and on social networks in particular. If you have a blog, other factors must also be taken into account.
- Organization of your Facebook page to ensure it complies with the law
- Creation of a policy for your employees’ use of Facebook, Twitter and other social media
- Explanation of the risks involved if your business has a blog
- Information about personalized URLs and advice on selecting them
- Administrative complaint procedures for Facebook, Twitter, Google, eBay and others, and their limitations
- Establishing policies and systems to protect your trade secrets